Purple Day is a global grassroots event[1] formed with the intention to increase worldwide awareness of epilepsy, and to dispel common myths and fears of this neurological disorder. Further intentions of this movement are to reduce the social stigmas commonly endured by many individuals afflicted with the condition, to provide assurance and advocacy to those living with epilepsy, and to encourage individuals living with the condition to take action in their communities to achieve these aims. The day occurs annually on March 26.